The Power of Social Media Advertising for Your Business
I remember sitting in a quiet office in Prahlad Nagar a few years ago with a client who was, quite frankly, fed up. He ran a successful textile business that had been around for decades. He had tried everything to get his new retail line off the ground local newspapers, expensive radio spots, and even those massive billboards you see on the SG Highway. People saw the ads, sure, but his showroom was still quiet. He looked at me and said, "I know I’m wasting half my marketing budget; I just don't know which half." That frustration is a common crossroad. You know you need to be visible, but traditional advertising often feels like throwing seeds into the wind and hoping a few land on fertile soil. Social media advertising changed that dynamic not by being louder, but by being smarter. It moved the goalposts from "who can we reach?" to "who actually wants what we have?". The End of the "Blast" Mentality For a long time, advertising was a broadca...